[ ] Work
Direction that became proof.
Communication is judged by what endures. Here are projects where direction became presence, product, experience and proof.
[ ] Depth
One ecosystem, multiple formats.
Leading a brand once proves competence. Leading it across every front, for years, proves direction.
Within the Papo de Criminalista ecosystem, NOTHING[ ] led community, product, film, live experience, live broadcast, acquisition and digital presence. Distinct formats, from a theater stage to an online product, under the same brand reading.
That is what sets apart an agency that executes pieces from one that sustains an entire communication system.
National Meeting
Papo de Criminalista
Papo de Criminalista · 2024
A proprietary event of a brand with ten years of history, led end to end. Concept, identity, sponsorship, communication, operation and film under integrated direction.
Papo Labs
Intensive Lab
Papo de Criminalista · since 2025
A digital product built from scratch, designed as a more accessible entry point to the ecosystem. Concept, landing page, email flow, paid media, live broadcast and technical operation led end to end.
[ ] Identity
Selected identity projects.
Oliveira & Terra
Criminal law
A visual territory built on permanence, structure and authority. Proprietary symbol and a system of institutional applications.
Tereza Cristina Ozório Telis
Law firm
A classic yet contemporary visual system for a multidisciplinary firm. Monogram, institutional palette and brand applications.
[ ] In progress
What is being built now.
Studio Maio
Architecture
Studio Maio · 2026
Communication direction for a high-end residential architecture studio. Positioning, content, digital presence and brand narrative.
[ ] IN PRODUCTION · 2026
